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Over 760,000 products soldto 114+ countries.
Driven By Research

Driven By Research

We invest in R&D (research and development) through a strong working relationship with the (NTU) Nottingham Trent University Animal & Science Department.

We test important factors whilst dogs are wearing our products, such as paw pressure and stride length. This is done using state of the art equipment that's only available at two locations in the UK.

We analyse this highly accurate scientific data when developing new products, allowing us to create products with exceptional levels of safety and comfort.

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